This is no doubt [in. my. mind.] the greatest ad of all time… especially for a random Olympic event…
Anything that references the black knight from Monty Python and the Holy Grail… and connects it with legendary pirate Jack Sparrow [“There should be a captain in there somewhere.”]…
alongside Neo from the Matrix, Luke Skywalker and Darth Vader from Star Wars and Inigo Montoya from “You kill my father… prepare to die” The Princess Bride fame…
while tossing in Puss in Boots, Arnie, the Highlander and more…
I’m not sure it gets any better than this – hope the entire team that came up with this got a raise.
And knighted. [but not by the Black Knight cos he will bite you to death… okay, he’ll call it a tie!]
…maybe the only thing missing is Bruce Willis, so he should probably make a sword movie soon…